The initiative launched by my Government to offer a quality welcome in the Principality is worth supporting and encouraging.

It is a project which calls for the full mobilisation of efforts across the public and private sectors, for it rests on an innovative, inclusive approach.

Our country is renowned for the stability of its institutions, its quality of life, its security and many other factors that derive from its Mediterranean roots and its history.

Seeking to bring organisation and additional impetus to the quality criteria for the welcome we offer guests and to include these criteria among the things for which our country is recognised, is in keeping with the spirit of determination which characterises our community.

This capacity to create and to constantly adapt to changes in our economic and social environment is an integral feature of our country.

I believe wholeheartedly in the opportunity offered by this initiative, since it is the little things that may be included as part of a welcome process which count for so much in the way people may perceive a place or a moment in time, and their memory of it.

This is an initiative which truly makes sense as part of the day-to-day exchanges within our society, for it relies in part on the basic rules of etiquette and good manners. It can also play a useful part in the education of young people by setting helpful benchmarks.

I invite each and every one of you to contribute to the implementation of this broad, collective initiative.